Building brands since 2002. Nerv, an Independent and Creatively driven Agency based out of Höllviken, Sweden. We believe in a simple and collaborative process with focus on creating Traditionally Innovative Design, Advertising and Communication that not only look good, but most importantly work.
Creative advertising is when we work to make a campaign or commercial that creatively and effectively tells the story of a brand or nonprofit. Nerv can perform any number of functions for clients; from strategy and design, to technology or media – all creatively and expert lead.
Graphic design is when we as professionals create visual content to communicate messages or, for example, developing Brand Identities, applying visual hierarchy and page layout techniques, use typography and pictures. We meet users’ specific needs and focus, to optimize the user experience.
Communication strategy is a plan to achieve communication objectives. This may apply to internal communications, marketing communications and public relations. A communication strategy has four major components: communication goals, target audience, communication plan and channels.
“Creative without strategy its called ‘art’. Creative with strategy is called ‘advertising’.”
“We want consumers to say, ‘That’s a hell of a product’ instead of,
‘That’s a hell of an ad.'”
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.”
“You have to be daring and make something that doesn’t look like anybody else.”
“Advertising is totally unnecessary. Unless you hope to make money.”
“Never stop testing, and your advertising will never stop improving.”
“The most powerful element in advertising is the truth.”
“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ’product’ cannot be turned out on an assembly line.”
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
